UNPRECEDENTED SALES MARK RELEASE OF FIRST PROPERTIES IN SOUTHBANK PLACEThursday, September 24, 2015
80% of One York Square apartments sell in first week
- Buyers queue over 24 hours to get first choice of new South Bank development
- 160 properties snapped up by buyers in the first week
- Over 3,000 pre-registrations of interest lead to the outstanding sales
Thursday 24th September, London: Buyers have rushed to become part of the renaissance of London’s South Bank, with 160 flats in the much anticipated Southbank Place development selling in less than a week.
Over 3,000 people pre-registered their interest in the properties, driving sales and proving right predictions that the area is quickly becoming one of the UK’s most sought after real estate hotspots. 199 properties within One York Square, the first of seven buildings on the 5.25 acre Shell Centre site to be released for sale, were made available - ranging from studio apartments to top of the range penthouses.
The opportunity to be part of a new destination in London and to own a part of a new community complete with an offering of shops and offices - situated at the heart of London’s capital - proved such a draw that a queue formed outside Southbank Place’s marketing suite in the Grade II listed County Hall over 24 hours before the doors were opened to the public. Joint developers, Qatari Diar and Canary Wharf Group, put special arrangements in place with a nearby hotel in order to make the overnight wait for those queuing more comfortable. Up to 150 people waited to gain entry to the marketing suite in the first few hours alone.
A small number of properties are still available in One York Square,starting at £856,000. It is expected that the launch of the next buildings within the project, creating 877 apartments once completed in 2019, will generate similar excitement across the market.
One York Square is the result of a collaboration between architects Squire and Partners and interior designers Johnson Naylor, who have worked together to produce properties that offer the very best in London living – many of which enjoy stunning views of the City of London, including the London Eye and the Palace of Westminster.
Commenting on the launch, Richard Oakes, Sales & Marketing Director,Europe, Qatari Diar Real Estate Investment Company said: “We have seen unprecedented sales for the first phase of the Southbank Place development, and it is an amazing result to see the majority of these apartments selling just days after launch.
“Buyers are telling us the combination of beautifully designed property and being in one of the most vibrant and exciting areas in London is proving the great draw – and we fully expect the remaining property to continue to attract buyers’ attention.”
Canary Wharf Group’s Head of Residential Sales, Brian De’ath added: “Having worked closely on the development of this project, it is very satisfying to see it come to life with an extraordinary sales result over the last week.
“These buyers will now have the chance to live in one of London’s most anticipated and desirable residential developments, becoming part of the story of the South Bank, one of London’s most beloved and culturally rich destinations.”
Those seeking information about the development or wishing to view the marketing suite can visit www.southbank-place.com or call 0207 001 3600.
Notes to editors
For further media enquiries, please contact:
Canary Wharf Group
Tel: +44 (0)20 7418 2326
Tel: + 44 (0)20 3772 2546
About Southbank Place
Southbank Place is being developed by Braeburn Estates, a joint venture between Canary Wharf Group plc and Qatari Diar Real Estate Investment Company.
About Canary Wharf Group
Canary Wharf Group plc is an iconic London real estate business which has overseen at Canary Wharf the largest urban regeneration project ever undertaken in Europe. The Group design, build and manage a unique set of assets in London to serve local and international companies, renowned retailers and some of the UK’s most exciting technology start-ups.
Canary Wharf Group is a wholly owned joint venture between Brookfield Property Partners and the Qatar Investment Authority, two of the world’s largest commercial real estate and fund companies. This joint venture acquired the Group in March 2015.
About Qatari Diar
Qatari Diar Real Estate Investment Company is wholly owned by the Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, and was established to co-ordinate the country’s real estate development priorities. The company is currently involved in more than 39 signature projects in more than 21 countries around the world with a combined value of over $ 35bn.
With a significant UK presence Qatari Diar boasts key projects including Chelsea Barracks, comprising a rare collection of apartments in Belgravia, and East Village, a joint venture with Delancey, offering 1,439 private residential apartments for rent.
Qatari Diar has also recently acquired the US embassy’s Chancery Building, at 24-31 Grosvenor Square, broadening Qatari Diar’s already impressive estate portfolio in London.